Provide examples of an evidence-based commercial market assessment for a product or portfolio of products. Clearly identify the opportunity or opportunities, and how these opportunities were prioritised. Please ensure you upload all supporting documentation with your response.

Demonstrate how the primary market was identified, and the key assumptions tested to validate the market. Please ensure you upload all supporting documents as part of your response.

Provide examples of a successful and practical commercial growth strategy, structured around Identify the Market ? Find the Customer ? Generate the Lead ? Convert the Sale ? Build the Capability ? Generate Sustainable Commercial Revenue. Please ensure you upload all supporting documents as part of your response.

Demonstrate experience in developing an implementation roadmap, including short/medium/long-term actions and the expected commercial outcomes. Please ensure you upload all supporting documents as part of your response.

Demonstrate previous involvement in the development of a Prospectus, including business development and marketing material. Please ensure you upload all supporting documents as part of your response.

Confirm if any previous experience developing a practical operational guide that translates the Strategy into a “playbook”. The playbook should include the processes required to identify, pursue, convert, and retain customers. Please ensure you upload all supporting documents as part of your response.

Question:
Q1 Missing sections in the EOI document The EOI document numbering runs 1 to 5, then jumps to 15 (Evaluation Criteria), 17 (Consultant Requirements) and 21 (Project Delivery and Indicative Timeframe). Could GAWB confirm whether sections 6 to 14, 16, and 18 to 20 have been omitted from the issued document, and if so, whether the complete document will be reissued. We want to be sure we are responding to the full set of conditions.

Q2 Response format and length Is there a required format, template, or page or word limit for the response to each of the six questions? If no limit applies, is there a preferred length GAWB would find most useful?

Q3 Supporting documentation and confidentiality Each question asks respondents to upload all supporting documentation. Much of our relevant evidence consists of client deliverables held in confidence. Would GAWB accept redacted extracts, or summary case studies with referee contacts, in place of complete client documents? Could GAWB also confirm how respondent material will be handled and whether it will be disclosed beyond the evaluation panel.

Q4 Evaluation weightings and shortlist Will weightings be applied across the six evaluation criteria, and if so, could these be published? Could GAWB also indicate how many respondents it expects to shortlist for the next procurement stage, and whether that stage will be open only to shortlisted respondents.

Q5 Team composition across entities May a respondent propose a delivery team drawn from more than one entity, that is a lead consultancy with named subcontract consultants? If so, should the experience examples relate to the respondent entity, to the named individuals, or to both?

Q6 Existing information available to the consultant To help us understand the discovery effort in weeks 1 and 2, could GAWB indicate what existing material will be made available to the successful consultant, for example production and sales data for barramundi, any prior market research, pricing history, and current customer records.

Q7 Mainstream Aquaculture arrangements The EOI states the consultant must have regard to existing contractual and intellectual property arrangements, including relevant arrangements with Mainstream Aquaculture. Will the relevant terms of those arrangements, or a summary of the constraints they impose, be made available to the successful respondent at the next stage?

Q8 Referees Does GAWB require referee contact details for the examples provided at this EOI stage, or will these be sought at the next procurement stage?

Answered on 18/Sep/2026 08:50 AM:


Q1 ANSWER:

There is no missing information, the heading number sequence was the only issue. Updated EOI document uploaded.

Q2 ANSWER: Mandatory questions is required to be answered, no preference on uploaded document length or word limit.

Q3 ANSWER

It is at the discretion of the Respondent to determine the supporting documentation to be provided. AG will accept appropriately redacted extracts, summaries or case studies where complete client information cannot be provided due to confidentiality obligations. Regardless of the format submitted, the supporting information must contain sufficient detail to demonstrate how the Respondent meets relevant evaluation criteria and should include information relevant to the AG Growth Strategy and/or comparable projects or engagements.

Respondents are encouraged to provide referee contact details where available to enable AG to verify relevant experience and performance.

Information submitted as part of the response will be treated in accordance with the confidentiality requirements of the procurement process and will only be disclosed to persons involved in the evaluation and procurement process.

Q4 ANSWER: Weightings will not be shared at this stage. There is no shortlist strategy, this is an open market EOI.

Q5 ANSWER: If the Respondents response includes more than one entity, experience examples needs to include all members of the delivery team across all entities involved.

Q6 ANSWER: TBA

Q7 ANSWER: TBA

Q8 ANSWER: refer answer to Q3.