Tender Details
South Bank Corporation - Branch Launch Campaign (EOI)
Business Name
South Bank Corporation
VP Reference #
VP466195
Buyers Reference #
F/25/325
Opens
Thursday 26 June 2025 (E. Australia Standard Time)
Closes
Monday 07 July 2025 02:00 PM (E. Australia Standard Time) CLOSED
Supplier query cut-off
Friday 04 July 2025 02:00 PM (E. Australia Standard Time)
Expected decision
Monday 14 July 2025 (E. Australia Standard Time)
Buyer Details
Business Name
South Bank Corporation
Location
Little Stanley St
South Brisbane, Queensland 4101
Australia
WebSite:
https://www.southbankcorporation.com.au/
Business Info
Continuing to transform the South Bank precinct as a cultural destination and economic driver for Queensland by welcoming new businesses and creating new jobs. We are committed to creating a sustainable, inclusive and accessible South Bank for all Queenslanders and visitors.
Contact Details
The buyer has elected to have their personal and contact details hidden. These details will be revealed at the buyers discretion.
What the buyer is requesting
Details
A true Australian and Global icon, South Bank sits as a world class tourism, cultural, residential and commercial precinct that brings exemplar experiential and economic value to the Queensland economy. Enjoying an outstanding reputation as a premier destination for tourists and locals, South Bank continues to evolve and grow in sync with the vibrant city of Brisbane.

South Bank Corporation, a statutory authority, is the place manager and master-developer for the 42-hectare South Bank precinct. More than 30 years since its creation, the Corporation continues to build on South Bank's heritage and iconic legacy as the green heart of our great city for people who come to meet, work, play and invest here.

To continue to build on the iconic legacy of South Bank, the Corporation has undertaken a brand refresh project focused on building an integrated destination brand for South Bank to evolve its presence as a world leading urban precinct that welcomes, engages and inspires. The project is based on a customer first approach, centred around building a destination brand that draws people to experience and create their own story at South Bank.

The Corporation is now ready to commence Stage 4 of the brand project, Campaign Launch and Implementation. This stage involves the development of a creative marketing campaign which brings the new brand – and its premise of a revitalised South Bank precinct - to market in a fresh, innovative way, while generating awareness, engagement and visitation to South Bank.

Select Respondents may be invited to a participate in a closed RFT phase and tasked with developing a compelling campaign idea and an implementation strategy to present to an evaluation panel. The objective will be to craft a campaign that effectively introduces the refreshed brand to market, while delivering against key campaign objectives. This process would represent an exciting opportunity to shape the public-facing expression of the brand and ensure a strong and impactful market presence.
Supplier lists selected
Lists
  • Advertising and Media Services
  • Marketing & Communications
Categories selected
Categories
  • Advertising & Media Services
    1: Advertising: Internet
    2: Advertising: Print
    3: Advertising: Radio
    4: Advertising: Television
    5: Donations
    6: Letterbox drops and Mail outs
    7: Media monitoring
    8: Sponsorship
    9: Staff Identification / Photo Id's
  • Marketing & Communications
    1: Branding
    2: Communications Services
    3: Market Research Services
    4: Market Surveys
    5: Marketing Services
    6: Public Relations
Regions of Service
Locations
  • Queensland
    1: Brisbane

All Regions of Service locations are within Australia.
Information requested by others
26/Jun/2025 03:59 PM
Question:
Good afternoon. I am looking to dowload the 2 documents for the EOI response. While I was abale to download the Part 1 - Requirements Document the Part 2 Document is returning a message of not downloadable. Would you be so kind as to advise how I can get access this document.

With thanks

Rumble Strategic Creative Pty Ltd.

Answered on 27/Jun/2025 09:01 AM:


Good morning Damian

I have had a look at the file and it appears to be downloading without issue. Can you please try again and let me know if you continue to have issues.

Kind regards

Lisa
27/Jun/2025 09:21 AM
Question:
Hi,

Could please have a rough idea of the proposed budget for this project?

Answered on 30/Jun/2025 08:46 AM:


Good morning

Please see the Request for Information (RFI) schedule added to the request.
27/Jun/2025 09:27 AM
Question:
There is an ask across proposed team within the submission requirements. Is there any indication of creative/media budgets we can work to?

Answered on 30/Jun/2025 08:45 AM:


Good morning

Please see the Request for Information (RFI) schedule added to the request.
27/Jun/2025 10:27 AM
Question:
Good morning, are there any budgetary guidelines for this project please ?

Lija Wilson

Digital Minds Group

Answered on 30/Jun/2025 08:45 AM:


Good morning

Please see the Request for Information (RFI) schedule added to the request.
Updates made to this Request
30/Jun/2025 08:44 AM
Please note: The following attachment has been recently added.

1. Added: F 25 325 Request for Information Schedule (RFI)_SBC Brand Launch Campaign.pdf

Please consider this attachment when responding.

30/Jun/2025 03:45 PM
Please note: The following attachment has been recently added.

1. Added: F 25 325 Request for Information Schedule (RFI)_SBC Brand Launch Campaign.pdf

Please consider this attachment when responding.

01/Jul/2025 03:50 PM
Please note: The following attachment has been recently added.

1. Added: F 25 325 Request for Information Schedule (RFI)_SBC Brand Launch Campaign.pdf

Please consider this attachment when responding.

03/Jul/2025 01:35 PM
Please note: The following attachment has been recently added.

1. Added: F 25 325 Request for Information Schedule (RFI)_SBC Brand Launch Campaign.pdf

Please consider this attachment when responding.