Tender Details
REVENUE TENDER - Rollingstock Advertising Revenue Generation
Business Name
Queensland Rail
VP Reference #
VP491116
Buyers Reference #
CW2328561
Opens
Thursday 04 December 2025 (E. Australia Standard Time)
Closes
Friday 27 February 2026 02:00 PM (E. Australia Standard Time) CLOSED
Supplier query cut-off
Friday 13 February 2026 02:00 PM (E. Australia Standard Time)
Expected decision
Friday 27 March 2026 (E. Australia Standard Time)
Buyer Details
Business Name
Queensland Rail
Location
305 Edward St
Brisbane City, Queensland 4000
Australia
WebSite:
http://www.queenslandrail.com.au
Business Info
Founded in 1865, Queensland Rail has a proud history of connecting Queensland communities and supporting local jobs, industries and economies. We are committed to providing a customer-focused, safe, modern and world-class rail service for Queenslanders.
With total assets of $8.0 billion, and a network that extends more than 6,600 kilometres across the state, we are also focused on providing customers and Queenslanders with an efficient and value for money service.
Our 7,500 strong workforce delivers services across our South East Queensland and Regional networks, including Travel and Tourism services and Regional Freight.
Our South East Queensland team provides 8,392 services each week, supporting our customers to reach their destination safely and on-time. In 2019-2020, 44 million passenger trips were taken on the South East Queensland network (a decrease of approximately 20 per cent compared to 2018-2019, associated with COVID-19).
The Regional networks commuter and rail tourism markets are serviced by the Travel and Tourism products. These comprise eight services connecting Regional communities across Queensland with other Regional centres and the South East Queensland corner. These services support the Queensland tourism industry through the provision of unique rail tourism experiences including special events and charters through the operation of a small fleet of heritage services.
Our Regional networks and Freight team provides rail access for freight operators and other Queensland Rail supply chain customers to enable the critical transport of resources and general freight across the state.
We are proud of the role we play in providing vital passenger and freight services and we are dedicated to ensuring that our systems, procedures and practices reflect the highest standards of corporate governance.
Contact Details
The buyer has elected to have their personal and contact details hidden. These details will be revealed at the buyers discretion.
What the buyer is requesting
Details
Queensland Rail Limited (Queensland Rail) is looking at establishing an exclusive contract with a commercial advertiser who can provide Commercial Out-of-Home (OOH) Advertising Services in the form of printed and digital format on the inside of rollingstock owned by both Queensland Rail and the Department of Transport and Main Roads (DTMR) that operate on the South East Queensland (SEQ) network.

The SEQ network includes 154 stations and provides 8,503 services each week, supporting our customers to reach their destination safely and on-time. Across the last financial year (FY25), 54.9 million passenger trips were taken on the SEQ network, an increase of more than 16 per cent when compared to FY24.

Please note:

• The contract will only be with Queensland Rail as a formal agreement is established between Queensland Rail and DTMR for the use of their rollingstock for advertising purposes.

• The contract will commence on 1 July 2026 with an initial term of five years with one optional extension of three years.

• The contract will be established on a share of revenue and minimum guaranteed amount.

The anticipated timeline is as follows:

• Tender close: 2pm AEST on 27 February 2026

• Evaluation and approval to award: 24 April 2026

• Contract execution: 12 June 2026

• Contract commencement: 1 July 2026

Refer to the enclosed tender documents for details.
Background information / Compatibility requirements
Details
Refer to the enclosed tender documents for details.
Desired Outcomes ('Nice to haves', Conditions & Warranties, SLA's, Project benefits)
Details
Refer to the enclosed tender documents for details.
Supplier lists selected
Lists
  • Advertising and Media Services
  • Marketing & Communications
  • Railway, Tramway and Track
  • Signs & Barriers
Categories selected
Categories
  • Advertising & Media Services
    1: Advertising: Print
  • Marketing & Communications
    1: Branding
    2: Communications Services
  • Railway, Tramway and Track
    1: Other Services
  • Signs & Barriers
    1: Digital Signage
    2: Other Signage & Sign Writing
Regions of Service
Locations
  • Queensland
    1: Brisbane
    2: Gold Coast
    3: South West
    4: Sunshine Coast
    5: West Moreton

All Regions of Service locations are within Australia.
Information requested by others
Information requested
None...
Updates made to this Request
Updates
None...