Question:
Hi, it looks as though some of the attachments are for a different job. Are we able to please have the word documents which correlate with the brand project?

Answered on 19/Jun/2025 03:09 PM:


Apologies, this should be remedied now.

Question:
Hi,

It seems the documents attached to this RFQ (C643Q) are both for the Street Scenes project.

Is this combined with the Place Brand project or are they separate and the documents attached not the right ones for the Place Brand project?

Thanks.

Answered on 19/Jun/2025 03:10 PM:


Apologies, they are separate projects. This should be remedied now.

Question:
Is there an indicative budget for this piece of work?

Answered on 20/Jun/2025 01:17 PM:


The RFQ is deliberately open-ended in relation to budget. Our advice is to be specific in relation to project deliverables and costings. Suppliers may wish to offer scalable price points or other options to support scale or flexibility in pricing and value. I can suggest an indicative project ceiling of $30K, however suppliers submitting a proposal with higher costs attached would still be considered and potentially preferred, but would rely on additional funding sources or staging the project over additional financial years, for example.

Question:
Hi there, it seems the tender downloads and RFQ documents available for download are associated with the Street Scene project not the place branding project? Could you please clarify? Thanks

Answered on 19/Jun/2025 03:12 PM:


Apologies for the confusion. This should be remedied now.

Question:
Questions to Clarify with Loddon Shire in response to the brief for the Brand Development project RFQ C643Q.

1. Community Engagement Expectations

What level and format of community consultation is expected — e.g., number of workshops, surveys, or events?

2. Existing Brand Assets

Are there any current brand guidelines, positioning statements or research material available that should inform the audit?

3. Integration with Other Initiatives

How should this place brand align with existing campaigns like the Street Scenes Project (RFQ C641) or tourism marketing?

4. Brand Implementation Scope

Is there a definitive list of deliverables (physical and or templated) available?

For all templated materials, what kind of files and or software/s do they need to be supplied in?

Are physical deliverables (e.g. signage, street decals) expected as part of implementation, or only strategic guidance?

5. Internal Stakeholder Engagement

Who are the key stakeholders within Council that need to be consulted or involved in approvals?

6. Ongoing Support

Should pricing include a support period for rollout, training, or further refinement?

7. Budget Expectations

Is there a preferred or indicative budget range for the project?

Should submissions include a Production allowance budget for any yet-to-be-determined or scoped work? eg. photography, illustration, videography etc.

Answered on 19/Jun/2025 04:26 PM:


Questions to Clarify with Loddon Shire in response to the brief for the Brand Development project RFQ C643Q.

Question 1. Community Engagement Expectations

What level and format of community consultation is expected — e.g., number of workshops, surveys, or events?

Answer: We would expect a level of consultation and engagement commensurate with the project objectives. At a minimum, we would expect multiple opportunities for residents to provide feedback, online and in person.

Question 2. Existing Brand Assets

Are there any current brand guidelines, positioning statements or research material available that should inform the audit?

Answer: Council has brand guidelines for its own brand, as well as the Visit Loddon Valley brand. Recent work on township brands and key messaging will be provided to consultant to inform the project work.

Question 3. Integration with Other Initiatives

How should this place brand align with existing campaigns like the Street Scenes Project (RFQ C641) or tourism marketing?

Answer: The place brand will inform and support future work. The Street Scenes Project (RFQ C641) or tourism marketing activity should be considered in relation to the place brand impact on the suite of brands it relates to - and sits above.

Question 4. Brand Implementation Scope

Is there a definitive list of deliverables (physical and or templated) available?

Answer: This will be determined in the project work.

Question: For all templated materials, what kind of files and or software/s do they need to be supplied in?

Answer: This will be determined in the project work.

Question: Are physical deliverables (e.g. signage, street decals) expected as part of implementation, or only strategic guidance?

Answer: Strategic only

Question 5. Internal Stakeholder Engagement

Answer: Who are the key stakeholders within Council that need to be consulted or involved in approvals?

The project manager is the Manager of Tourism and Economic Development. The project manager will lead work to consult and seek internal approvals, however it is expected that there may be a requirement for the consultant to present to Councillors and the Executive team.

Question 6. Ongoing Support

Should pricing include a support period for rollout, training, or further refinement?

Answer: We are happy to receive any cost estimates that fall outside the scope of the project, however that information will not be considered in our decision-making regarding this project.

Question 7. Budget Expectations

Is there a preferred or indicative budget range for the project?

Answer: The RFQ is deliberately open-ended in relation to budget. Our advice is to be specific in relation to project deliverables and costings. Suppliers may wish to offer scalable price points or other options to support scale or flexibility in pricing and value.

Question: Should submissions include a Production allowance budget for any yet-to-be-determined or scoped work? eg. photography, illustration, videography etc.

Answer: We are happy to receive any cost estimates that fall outside the scope of the project, however that information will not be considered in our decision-making regarding this project.

Question:
Hello, It seems the documents for this look to be the Loddon Shire Street Scene docs. Can you please check and confirm. Thank you

Answered on 19/Jun/2025 03:12 PM:


Apologies for the confusion. This should be remedied now.

Question:
Hi Council,

I believe you may have accidently uploaded the Street Scene docs for this one (Place branding)

Answered on 19/Jun/2025 03:12 PM:


Apologies for the confusion. This should be remedied now.

Question:
Curious if the two supporting documents relate to the brand development project? They don't seem to be related.

Answered on 19/Jun/2025 03:12 PM:


Apologies for the confusion. This should be remedied now.

Question:
Is there a budget for this project? or a ballpark we need to keep in mind? and can you provide any indication of how many stakeholders will be participating for the interview stage? As well as a number of ELT members who can participate in research, if needed?

Answered on 20/Jun/2025 01:20 PM:


Q. Is there a budget for this project? or a ballpark we need to keep in mind?

A. The RFQ is deliberately open-ended in relation to budget. Our advice is to be specific in relation to project deliverables and costings. Suppliers may wish to offer scalable price points or other options to support scale or flexibility in pricing and value. I can suggest an indicative project ceiling of $30K, however suppliers submitting a proposal with higher costs attached would still be considered and potentially preferred, but would rely on additional funding sources or staging the project over additional financial years, for example.

Q. Can you provide any indication of how many stakeholders will be participating for the interview stage?

A. 100+

Q. As well as a number of ELT members who can participate in research, if needed?

A. 4

Question:
Can you provide the budget allocated to this project?

Answered on 20/Jun/2025 01:22 PM:


The RFQ is deliberately open-ended in relation to budget. Our advice is to be specific in relation to project deliverables and costings. Suppliers may wish to offer scalable price points or other options to support scale or flexibility in pricing and value. I can suggest an indicative project ceiling of $30K, however suppliers submitting a proposal with higher costs attached would still be considered and potentially preferred, but would rely on additional funding sources or staging the project over additional financial years, for example.

Question:
Hi,

is there meant to be a REF doc in attachments?

and also is there technical detail/drawings for culvert foundation, wingwalls, slab and steel specs? or is this a design and construct?

Thanks

Answered on 19/Jun/2025 04:06 PM:


Hi This request originally went out with the incorrect documents. Can you please clarify that you have seen Addenda 1?

Question:
Good afternoon,

Would the Council be open to an alternative approach to the project?

Are responses required to be in the supplied response schedules word doc, or are we able to supply a designed PDF response, ensuring all schedules and required information are included?

Are you able to provide any budget guidance for this project?

Thank you

Answered on 19/Jun/2025 03:15 PM:


Question: Would the Council be open to an alternative approach to the project?

Answer: We would be open to hearing an alternative project methodology, but only project objectives are not compromised.

Question: Are responses required to be in the supplied response schedules word doc, or are we able to supply a designed PDF response, ensuring all schedules and required information are included?

Answer: Pdf fine

Question: Are you able to provide any budget guidance for this project?

Answer: The RFQ is deliberately open-ended in relation to budget. Our advice is to be specific in relation to project deliverables and costings. Suppliers may wish to offer scalable price points or other options to support scale or flexibility in pricing and value.

Question:
Hello,

We have recently completed a place based branding project with costs at $85 - $100k for a regional service-town. In order to align quality and expectations, is it possible to gain an understanding of whether or not the Loddon Shire has appetite for this level of investment. I'm sure you would appreciate, branding services and outcomes can range dramatically based on experience, approach, strategic understanding and design ability. Whilst this type of investment could be available, it's also possible the Shire doesn't have the resources to fund at this level. To avoid misalignment, it would be most helpful if there could be an indicative range or ceiling provided on what is seen as an acceptable level of investment to qualify for consideration.

Thanks

Answered on 20/Jun/2025 01:24 PM:


The RFQ is deliberately open-ended in relation to budget. Our advice is to be specific in relation to project deliverables and costings. Suppliers may wish to offer scalable price points or other options to support scale or flexibility in pricing and value. I can suggest an indicative project ceiling of $30K, however suppliers submitting a proposal with higher costs attached would still be considered and potentially preferred, but would rely on additional funding sources or staging the project over additional financial years, for example.

Question:
Hello, thank you for the opportunity to submit. Many good questions have been asked. We have some additional questions to help inform our submission:

Timeline and Flexibility —

Is the November 2025 delivery deadline fixed, or is there some flexibility if additional consultation or internal review is required? Typically in our experience this would be a short timeline for public consultation.

Participant Recruitment and Incentives —

Will the council support the promotion and coordination of engagement sessions, or should we assume responsibility for recruiting participants?

Do you have an approximate number of participants you would like to engage? If not we’ll make a recommendation which can be tailored depending on the available budget.

If consultant-led recruitment is required, we recommend offering small participant incentives (e.g. gift cards) to support community involvement. Is the council open to this?

Photography and Imagery —

Should we allow time for sourcing or capturing images (e.g. a small image library to support brand rollout), or is this out of scope?

Digital Presentation for Council Website —

The deliverables include a "digital presentation for Council website." Could you clarify your expectations or desired deliverables for this component? Are you looking for the inclusion of a brand launch video or a simple document/presentation of the brand story for public presentation, or something else entirely?

Answered on 20/Jun/2025 01:31 PM:


Q. Is the November 2025 delivery deadline fixed, or is there some flexibility if additional consultation or internal review is required? Typically in our experience this would be a short timeline for public consultation.

A. There is flexibility to extend project deadlines, if warranted and agreed.


Q. Will the council support the promotion and coordination of engagement sessions, or should we assume responsibility for recruiting participants?

A.This can be a shared responsibility or could sit with Council should the preferred supplier require it.

Q. Do you have an approximate number of participants you would like to engage? If not we’ll make a recommendation which can be tailored depending on the available budget.

A. A representative sample is required. We would expect more than 100 people engaged in person and more than 100 engaged online, as a guide.

Q. If consultant-led recruitment is required, we recommend offering small participant incentives (e.g. gift cards) to support community involvement. Is the council open to this?

A.Yes

Q. Should we allow time for sourcing or capturing images (e.g. a small image library to support brand rollout), or is this out of scope?

A. Council has an existing image bank. If the project team determine a need for additional photography, it may be considered. Suppliers may choose to include a line and cost for photography within the scope.

Q. The deliverables include a "digital presentation for Council website." Could you clarify your expectations or desired deliverables for this component? Are you looking for the inclusion of a brand launch video or a simple document/presentation of the brand story for public presentation, or something else entirely?

A. The expectation here is a pdf presentation or slide deck capturing the project work and objectives, brand detail and rationale.

Question:
From a governance perspective, is there a requirement for you to use a local supplier? or are you able to consider interstate suppliers?

Answered on 20/Jun/2025 01:25 PM:


Yes we can consider interstate suppliers.

Question:
I've just noted your suggested indicative ceiling of $30K for the project.

While we appreciate the eventual transparency, this budget indicates a fundamental misunderstanding of what’s required to deliver meaningful strategic and creative outcomes. A robust Research & Discovery phase alone would account for that figure, particularly with 100+ Stakeholders involved — and without that foundation, any long-term brand strategy is compromised from the outset.

If the budget cannot support the full scope from the beginning, then relying on staged delivery or future funding isn’t a viable or practical path forward.

On that basis, we’ve decided not to submit a response to your RFQ.

Answered on 20/Jun/2025 02:59 PM:


Thank you.

Question:
Thank you for the budget guidance, most helpful.

On this basis, we will not respond as the deliverables are not achievable on the indicative spend. Trust you understand it is not financially viable for the resources required, nor can we take the risk of a protracted multi-year budget with no certainty of progression.

We would have very much enjoyed working with you on this project, however we must also protect our value and profitability.

Wish you all the best with the place-branding program.

Answered on 24/Jun/2025 10:40 AM:


Thank you.

Question:
We are keen to submit for this project and - while the 30k budget is likely to be restrictive we feel we can provide a scaleable approach. However one of the previous questions in this forum asked about how many people needed to be consulted for 'interviews'/in person and the response was 100+. Is there any scope for movement on this requirement? To consult with over 100 people in-person alone would likely be more than $50,000, but there are other ways to consult at scale that do not require that amount of in-person time.

Are you comfortable to receive a proposal that does not allow for in-person consultation of over 100 people? If not, it will likely put us out of contention which of course we'd be disappointed about!

Answered on 23/Jun/2025 11:29 AM:


We responded 100+ when we were asked how many people we expected would be engaged in person. Depending on the consultant's approach or methodology, this could include face-to-face interviews, town hall meetings, on-line workshops, visits to community groups or other methods.

Thank you.

Question:
Could you clarify the difference between the 'Pricing' and 'Provision Sums' tables in Schedule 5? Do we need to fill out both?

Answered on 02/Jul/2025 01:08 PM:


Please ignore the provisional sum schedule for this project.

Thank you

Question:
Hi, thanks for this request and we are looking forward to responding. Just a few questions please:

- You mention 100 people to be engaged in the beginning of the project. What groups are within this 100 people and is there a leadership/executive committee who are over and above this? Also, do you have any past research that could contribute to this stage? If so when was it conducted? Finally, do you have a general database of names to which a survey could be sent?

- Do you have an internal design team who could be responsible for some of the design applications and work? Or is it expected that this project will contribute a range of templates and applications that can be used internally?

- There are a number of brands on the website. When you talk about the Loddon Shire Place Brand, are you talking about working on the council brand or the tourism brand? And if this project focuses on the tourism brand, would you see this project also covering the architecture of associated brands?

Thanks in advance

Answered on 02/Jul/2025 02:17 PM:


You mention 100 people to be engaged in the beginning of the project. What groups are within this 100 people and is there a leadership/executive committee who are over and above this? Also, do you have any past research that could contribute to this stage? If so when was it conducted? Finally, do you have a general database of names to which a survey could be sent?

We expect the 100 people mentioned in responses to supplier questions would comprise Council internal and external stakeholders and groups including leadership teams, tourism and development committees, local progress associations, local and regional community groups and local residents. We have significant recent reporting and research and all required databases to support comprehensive community consultation and engagement.


Do you have an internal design team who could be responsible for some of the design applications and work? Or is it expected that this project will contribute a range of templates and applications that can be used internally?

We have internal capacity


There are a number of brands on the website. When you talk about the Loddon Shire Place Brand, are you talking about working on the council brand or the tourism brand? And if this project focuses on the tourism brand, would you see this project also covering the architecture of associated brands?

The place brand is separate and additional to Council's tourism and also organisation brand. The project would need to consider existing brands but the scope does not include any alteration to existing brands.


Thank You.

Question:
We note that there is the capacity for Council to consider a proposal with higher costs if the project were to run over additional financial years for example. Does this mean that Council is open to doing the consultation and strategy in FY26 and the brand work completed in FY27? .

Answered on 02/Jul/2025 02:18 PM:


We note that there is the capacity for Council to consider a proposal with higher costs if the project were to run over additional financial years for example. Does this mean that Council is open to doing the consultation and strategy in FY26 and the brand work completed in FY27?

We are open to hearing from suppliers about their anticipated costs and timelines.

Thank You.

Question:
Could you please advise whether the successful supplier is expected to cover the costs of consultation in terms of items such as venue hire and catering, participant incentives, online survey tools etc?

Answered on 02/Jul/2025 02:19 PM:


Could you please advise whether the successful supplier is expected to cover the costs of consultation in terms of items such as venue hire and catering, participant incentives, online survey tools etc?

They are all project costs that will be paid by Council, either directly or through a consultant. Your cost estimates should indicate where costs will be applied.

Thank You.

Question:
Hi there, a few queries!

SCOPE / DELIVERABLES:

- Digital presentation for Council website (community) - what format is this intended to be? A downloadable asset in PDF/PPT form, or a pre-recorded video?

- Implementation roadmap - does this refer to the broader brand updates across council assets (public spaces, signage, vehicles, documentation etc), if so, is there a specific list as reference? Alternatively, is this simply a project timeline?

- Stakeholder engagement - is there scope within this to conduct formal qualitative market research?

Answered on 02/Jul/2025 02:21 PM:


SCOPE / DELIVERABLES: - Digital presentation for Council website (community) - what format is this intended to be? A downloadable asset in PDF/PPT form, or a pre-recorded video?

We are flexible on this.


- Implementation roadmap - does this refer to the broader brand updates across council assets (public spaces, signage, vehicles, documentation etc), if so, is there a specific list as reference? Alternatively, is this simply a project timeline?

This is not a project to update Council's organisational brand.


Stakeholder engagement - is there scope within this to conduct formal qualitative market research?

Yes

Thank You.